Box Office Battle: 'Black Panther' targeting record breaking weekend

Opening this President's Day weekend is Disney (DIS) and Marvel's superhero film "Black Panther," starring Chadwick Boseman, Lupita Nyong'o, and Michael B. Jordan, which is expected to open in the $210M-$212M range over the four day weekend. Online ticket seller said that Black Panther is the company's largest pre-seller among all superhero films, and the fourth highest pre-seller of all time, behind the three most recent "Star Wars" movies. Sony's (SNE) live action/animated hybrid family film "Peter Rabbit" is expected to finish the holiday weekend in second place, earning an additional $21M-$22M. Comcast (CMCSA, CMCSK) subsidiary Universal's "Fifty Shades Free," based on the novels by E.L. James and starring Dakota Johnson and Jamie Dornan, is expected to finish in third place, bringing in an additional $19M in its second weekend at theaters. Sony's "Jumanji: Welcome to the Jungle," which was first released on December 20, 2017, is expected to add an additional $8.7M this four-day weekend. "Jumanji" has already earned over $370M domestically. Publicly traded companies in the space include 21st Century Fox (FOX, FOXA), Lionsgate (LGF.A, LGF.B), Time Warner (TWX), and Viacom (VIA, VIAB).

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